The Economic Journey of Your Morning Coffee

The Economic Journey of Your Morning Coffee

This morning 100 million Americans began their day in the same way—drinking their first cup of coffee.¹ Few, if any, took a moment during this morning ritual to contemplate or marvel the complex journey that brought their coffee from farm to kitchen table.

Coffee is the U.S.’s largest food import.² It wields an economic impact that starts with farmers from Brazil to Vietnam and ends with the barista at your local coffeehouse, involving hundreds of truckers, shippers, roasters and retail workers in between.

The beans brewed for your morning coffee may have changed hands up to 150 times. And the original bean farmer can expect between 10 to 12 cents of every dollar spent on retail coffee.³

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